Saturday 8 August 2015

A Canadian Jingle Writer and the Singaporean identity

On today, Singapore's national day, I want to talk about one aspect of Singapore's cultural fabric that continues to bother me: that of national songs. But mainly, I want to focus on three that particularly irk me: Count On Me Singapore (1987), We are Singapore (1986) and Stand Up For Singapore (1984). I was a child in primary school when these songs were first unleashed onto the Singaporean public and like many of those my generation, I grew up singing those songs. As national day approaches each year, these songs are being dragged back from the past and played to the public year after year, so that even the next generation of Singaporeans will know these songs. Now there are many Singaporean national songs, but please allow me to explain why these three songs just rub me up the wrong way. 
Did you know that these three songs were written by a Canadian jingle writer? That's right, these songs were not penned by a Singaporean, but were outsourced to a foreign talent: Canadian Hugh Harrison. Now I don't have anything against the fact that he was neither a local nor lived in Singapore, but what irks me was the fact that he didn't bother to write a song about Singapore when commissioned to do so. Talk about not delivering what was on the brief! Now, let's look at the lyrics of his first song, Stand Up For Singapore.  I have cut and pasted the lyrics below and have removed the word 'Singapore' and replaced it with a blank.

Stand up for _________, do the best you can
Reach out for your fellow man
You've got to make a stand
Recognise you can play your part
Let it come right from your heart
Be prepared to give a little more
Stand up, stand up for _________

Stand up for _________, do it with a smile
If you stand up for _________
You'll find it all worthwhile
Believe in yourself, you've got something to share
So show us all you really care
Be prepared to give a little more
Stand up, stand up for _________

_________ our home and nation
Together with determination
Join in like we've never done before
Stand up, stand up for _________ (X 3)

Now if we were to fill in the blank with the name of another city (oh how about Toronto, Ottawa, Montreal, Edmonton or Vancouver?), then it would still make complete sense. Why? Because there wasn't a single word in the song that referenced anything about Singapore. Look, just off the top of my head, let me name a few things that come to mind when I think about Singapore: Sentosa, laksa, the MRT, Lee Kuan Yew, kiasuism, Singlish, hawker centres, HDB flats, the Singapore flag, the Merlion, Raffles (and all things associated with Raffles from Raffles Hotel to Raffles Institution) - need I go on? But hey, I am actually from Ang Mo Kio and I grew up in Singapore: it must have been a tall order for a Canadian to have penned a song about a country that he knew nothing about. I know that back in the 1980s, we didn't have Google at our fingertips, but, it wouldn't have been hard for Harrison to have made a trip to the local library to get hold of a book or two about Singapore, you know, that's called doing your research. I spent many years doing my research in the library, yes I actually read books rather than just look stuff up on Google. 

According to this interview with Harrison, he didn't spend too much time on the composing the song"I was given the brief on a Friday and spent a weekend conceptualising an appropriate theme."
The Monday after, he was recording a Coca-Cola advertisement at Lion Studios, which is now partially owned by jazz musician Jeremy Monteiro. Mr Harrison, who used to play at Canadian jazz bars, said: "I sat down at the piano and laid down a demo version. I can only think that the words must have flowed quite naturally from the theme and the music flowed from the words." 
So even if Harrison only spent three or four days coming up with the song, surely someone from the then Singapore ministry of culture should have noticed that the song contained no reference to Singapore at all. But no, no one at the ministry questioned it at all - but why? How did this one slip through the net? 
But incredibly enough, it did slip through the net: I remember being taught the song as a primary two student and I didn't question the lyrics. The teachers merely told us to sing the lyrics on the page and feel patriotic; and being extremely Singaporean primary school students who were 很听话, we simply did as we were told. This process was repeated two years later with We Are Singapore and then when I was in primary five with Count On Me Singapore. Now with We Are Singapore, finally we get one reference to Singapore with the line "hear the lion roar". Singapore is also known as the "Lion City" because of the legend of Sang Nila Utama renaming the island 'Singapura' (Lion-City, in Sanskrit) when he first saw a lion on the island. Interestingly enough, Sang Nila Utama and his men were probably mistaken as lions never lived in Singapore and what they saw was probably a tiger, but as they were not zoology experts, they got confused. But I digress, apart from that one lion reference, the rest of the song made no reference to Singapore. One reference is better than none. Did Harrison move in the right direction? Sadly no, allow me to present the lyrics for Count On Me Singapore (with the word Singapore blanked out) - have a read. 

We have a vision for tomorrow, just believe, just believe
We have a goal for _________, we can achieve, we can achieve
You and me, we'll do our part, stand together, heart to heart
We're going to show the world what 
_________ can be
We can achieve, we can achieve

There is something down the road that we can strive for
We are told no dream's too bold that we can't try for
There's a spirit in the air, it's a feeling we all share
We're going to build a better life, for you and me
We can achieve, we can achieve

Count on me 
_________, count on me to give my best and more
You and me, we'll do our part, stand together, heart to heart
We're going to show the world what 
_________ can be
We can achieve, we can achieve

Count on me 
_________, Count on me _________
Count on me to give my best and more, count on me 
_________

Together 
_________ _________ (X 2)
Do you see any references to Singapore in the lyrics above now that I have blanked out the word 'Singapore? No there aren't any. Our Canadian jingle writer strikes again and gets away with presenting a song about a subject that he clearly knows nothing about and can't really be asked to do any research on. What makes it even worse is that the client, the then Singapore ministry of culture, actually believed that this was acceptable. There isn't even a theme in the lyrics to do with a nation, what comes to mind is a badly penned school song for a Singaporean primary school. Why don't you try filling in the blanks with 'Tanjong Katong Primary School' or my former primary school 'Sembawang Hills Estate School' and guess what? It still makes complete sense because the lyrics are addressing themes which are so vague that any school, company or community can use the song, fill in the blank accordingly and it would still make sense. That's what lazy jingle writers do - someone like Harrison probably has a hundred jingles that he can offer you with lyrics vague enough to suit any product you wish to flog. 

Am I cynical? You bet I am cynical, so I ran this by my friend Singaporean Michael and I wanted to hear his opinion on the issue, given that he was a former classmate of mine. He pointed out to me that these songs have become a part of the collective memory of Singaporeans, they associate these songs with national day activities and celebrations - so it is not the lyrics per se that matter, but the fact that they associate these songs with events that invoke a sense of patriotism. Community singing brings people together - that is why most church services use the singing of hymns to make their congregations feel a sense of belonging. It is a tradition that goes back many centuries, so it really doesn't matter what you're singing about, it is the fact that you are doing an activity that brings you together that matters. In fact some Christian hymns are designed to be simple, catchy and memorable - they don't try to explain the whole gospel to you in one song, they're just meant to be fun to sing. Such is the purpose of songs like that and yes, those three national songs had appallingly badly written lyrics, but they did serve their purpose in bringing Singaporeans together year after year, hence Michael thought that I was perhaps a bit too harsh in my judgement of these songs. 
Does it matter what we use to inspire patriotism?

Take Chan Mali Chan, he went on to explain, that is one of the most iconic folk songs that many kids in Singapore know by heart, even those who don't speak Malay. It is a song about a person looking for his goat. The words 'Chan Mali Chan' don't even mean anything in Malay, one can only assume that 'Chan Mali Chan' is the name of the goat (admittedly a rather unusual name for a goat, even in Malay). Many other national songs do not necessarily deal with grand themes associated with patriotism: take the French song La Madelon for example, the song tells a story about soldiers flirting with a lovely young waitress in a country tavern. And what about Waltzing Matilda - the famous Australian patriotic song, the song narrates the story of an itinerant worker, or "swagman", making a drink of tea at a bush camp and capturing a jumbuck (sheep) to eat. When the sheep's owner arrives with three police officers to arrest the worker for the theft, the swagman commits suicide by drowning himself in the nearby watering hole, after which his ghost haunts the site. Songs don't need to have grand themes about pledging loyal allegiances to one's country or dying for one's country at war to inspire a sense of belonging or collective identity through singing them together. 
I wasn't happy to leave it at that, so I challenged Michael further: this was only possible if Singaporeans all did as they are told. They are presented with a national song, they are told to sing it and feel patriotic without asking too many questions. A few years ago, I had foolishly tried to raise the issue of the lyrics penned by our Canadian jingle writer on a a Singaporean forum and I was attacked in quite a vicious way by the Singaporeans there. And no, they didn't try to analyze it the way my friend Michael did. Oh no, it was like, "fuck you mother fucker you go suck Angmoh cock, go drink poison and die you fucking chao cheeby etc" Oh yeah, they weren't exactly the most articulate people when it came to defending their national songs. But if these songs really meant so much to them, then why couldn't they have found the words to explain why they loved these songs? Such is the Singaporean way I'm afraid. The government tells you to sing a song and feel patriotic and you do as you're told (even if the lyrics are extremely vague), so even if those feelings of patriotism may feel quite real to some of these Singaporeans, these feelings are not inspired a true sense of belonging or pride but rather an almost Pavlovian response to do as one is told and 乖乖听话.

Harrison penned his last national song for Singapore in 1987 and the job was handled by locals from then on. Did things improve when the locals took over? Not really. Oh dear. One of the more popular national songs of late is Home, penned by the famous Dick Lee. Once again, let's look at the lyrics with the word 'Singapore' removed:
Whenever I am feeling low
I look around me and I know
There's a place that will stay within me
Wherever I may choose to go
I will always recall the city
Know every street and shore
Sail down the river which brings us life
Winding through my _________

This is home truly, where I know I must be
Where my dreams wait for me, where the river always flows
This is home surely, as my senses tell me
This is where I won't be alone, for this is where I know it's home

When there are troubles to go through
We'll find a way to start anew
There is comfort in the knowledge
That home's about its people too
So we'll build our dreams together
Just like we've done before
Just like the river which brings us life
There'll always be _________

This is home truly, where I know I must be
Where my dreams wait for me, where the river always flows
This is home surely, as my senses tell me
This is where I won't be alone, for this is where I know it's home

This is home truly, where I know I must be
Where my dreams wait for me, where the river always flows
This is home surely, as my senses tell me
This is where I won't be alone, for this is where I know it's home

For this is where I know it's home
For this is where I know I'm home


Oh dear. Even Dick Lee has failed to make references to any Singapore in this song - goodness me, even Harrison managed to make one reference to Singapore in 'We Are Singapore', Dick Lee didn't even make one. And this was the man who brought you iconic Singaporean musicals like Beauty World and Fried Rice Paradise. You'd think that if anyone could write lyrics about Singapore it would be Dick Lee! Oh dear. I am glad I am arriving on the 20th August after your national day celebrations are over because I don't want to offend anyone with my sneering cynicism. 
Enjoy your national day weekend. But do me a favour, before you sing those songs, pause  and think about the lyrics - your response is entirely up to you, but don't just sing them without engaging your brain. Many thanks for reading. 

34 comments:

  1. O dear, Alex, did I tell you that I actually found Amos Yee's critical analysis of the inane lyrics of National Day songs for Singapore to be totally right on the spot? Hahaha. He even replayed those parts which had the same repetitive words, such as "home" etc, and the propagandistic use of children, as if using children in the songs' videos would make these songs any better.

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    1. I even thought of doing a video as well like Amos but I am being very careful. I have lined up some interviews in Singapore (I'll be there on the 20th Aug for 3 weeks) and I don't wanna rock the boat where work is concerned. For example, I will be interviewing someone interesting on the issue of education - and I believe it is gonna be an AWESOME interview given that I am fascinated with what he does; and education is a huge topic for me and my blog. Yet at the same time, I don't wanna be associated with some kinda pariah for criticizing the inability of Singaporeans to think for themselves and pass judgement on whatever the government presents them (from migration policies to being inspired by national day songs). But I thought an analysis of the lyrics on my blog like this would be fair: it would allow me to make my point without ruffling too many feathers.

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  2. Amos Yee's video is going to ruffle some feathers just like his Chinese New Year video, but somehow, deep down inside, as much as it appears contentious in nature, the way that Amos Yee has always been, I find that his remarks hit at the very core of the Pavlovian response that many Singaporeans put up whenever something related to Singapore is criticized. You do not like the remark? Well, is it because you took it so personally and feel insecure as a result? What then will you do to respond? How will you respond? These should be questions you ask. Amos Yee had said something inside that video about Singaporeans being so much more aware of K-pop and western pop than anything in the way of NDP songs and National Day songs, and I think that makes some sense. On the other hand, if we look at some examples of K-pop songs such as Baek Ji Young's "Good Boy" (no one sings as well as her, and pulls all those high notes in the midst of a dance number like that, and plus, that song has inherently feminist connotations which buck the trend of the bubblegum K-pop girl group song number), you will realize that K-pop or K-music is more than that. Look at https://www.youtube.com/watch?v=Stpp2XGMhuw

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    1. I love K-pop. I love K-pop. And I don't speak Korean (I am limited to the very basic phrases). Yet I can sing most 2NE1 and T-ara songs. Yeah, I sing them because it makes me feel good when I can sing along to the songs - mind you, your average K-pop song doesn't exactly make that much sense anyway so you are not missing out on much by not speaking Korean. I present you the lyrics of Ya Ya Ya by T-ara.

      you look at me Right T-Ara you Ready

      Let me seeya Lalalala Love me hey Yayayaya
      Shubidubi Shalalalala uri duri Yayayaya
      Let me seeya Lalalala Love me hey Yayayaya
      Shubidub Su Supa Nova

      Oh Go it Go it Go it Go Go it Go Go it Go
      [Jiyeon] Go ijeobeo nae gaseume kkok dama Ah Ah
      Uri duri Do it Do Do it Do Do it Do
      [Jiyeon] Neoreul wihae deonjyeo jullae kkot dabal Ah Ah
      Ah Ah Ah Go it Go it Ah Ah Ah Do it Do it
      Ah Ah Ah Go it Go it Go it Go Go it Go
      Many Many Many itta mankeum itta mankeum tto
      [Jiyeon] Dugeun dugeun dugeun dae tto tteolli ne Go it Go it Go

      You get the idea. But they are soooo cute. But mind you, I didn't like their latest single. So much for their August comeback :(

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    2. I love "Sugar Free" last year. It was like a reflection of some parts of my life.....

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    3. @Kevin I don't it can be considered Pavlovian, more like a Skinner effect since the response looks more the outcome of operant conditioning rather than classical. Due to the strict regime during LKY years, all harsh punishments imposed critics of everything Singapore and PAP related, people have learnt to self-censor and censor others. In effect they are avoiding criticizing in order to avoid punishment from the authorities.

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    4. @Kevin - Sugar Free was good but So Crazy is a let down. Sigh.

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    5. @choaniki, I am certainly not a psychologist by training, but the Pavlovian effect that Alex was talking about was simply a knee jerk reaction of basically "f-k you %@$#", that ensues automatically when any form of criticism is issued, and that is probably what accounts for people reacting to Amos Yee to call for his castration and death by violence or hanging etc, as well as people swearing automatically at Alex and calling him insulting nicknames and slurs when it is not related. As for the Skinner effect you talked about, it seems to be truer in the aspects of criticism of the PAP on the political front, especially for people who are working in the civil sector, or need to be in the public a lot.

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    6. @Kevin - precisely, exactly (ref: Pavlovian effect on Singaporeans).

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    7. Alex, the Pavlovian response of most Singaporeans is exactly why I refrain from commenting or directly reading articles about Singapore, and choose to learn(if I even have any desire to know how people like my family are affected) of these news via sources twice or thrice removed, such as commentaries or blogs instead of news channels. I actually un-subscribed from most online servers like The Online citizen or even Temasek Review Emeritus, because I realized that the Pavlovian response is replicated to a lesser extent even with regards to opposition-sympathetic websites.

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  3. Maybe, just maybe, the Singapore gahmen just has an approved list of topics for each song. Using Singlish or referencing certain items could have been taboo. Just saying...

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    1. Nobody is asking for a song in Singlish (mind you, I refer you to the uncanny popularity of the Singlish song 'Why You So Liddat' from the 1990s which went viral in a big way). Nor are we asking for a song to glorify LKY or anything political, but name dropping some Singaporean references like the Merlion, Katong, satay, MRT, Raffles, HDB or any of the many things familiar to Singapore wouldn't take too much of an effort.

      But no, instead you get a song which is so bland that once you take out the word 'Singapore' - they can be singing about just about anything or anywhere at all. Would it have been so taboo to mention the Merlion? Who is going to be offended by the Merlion or the mention of Sentosa?

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    2. My point is simple lah: you can't write a song to inspire feelings of national pride if you do not use lyrics that are specific to the subject. If as my friend Michael said, the lyrics are not important but simply singing together is, then why not use the tune of Ba Ba Black Sheep or Twinkle Twinkle Little Star (or any other popular K-pop song) and replace the words with Singapore - why would that fail as a means to inspire patriotism? Because it would make no sense.

      What I am protesting about is not so much the fact that the lyrics are poor (that's one man's mistake), but no one that the ministry questioned in (that's a group of men's many mistakes) and that hardly anyone apart from Amos Yee actually questioned these lyrics (now that's a whole country allowing this mistake to slip through the net). Can you see how there are three layers of mistakes here? Perhaps putting the focus on Hugh Harrison is distracting us from the greatest of the 3 mistakes - that of Singaporean's society inability to question that the government presents to the people.

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    3. You don't need a new catchy annual song to inspire national pride. Heck it's not like US of A composes a song every 4th Jul. Their national anthem is enough to inspire lots of patriotism and national pride.

      But i'm willing to bet somewhere like 30 or more percent of Singaporeans can't sing or even understand our own national anthem. Did you know that in recent years they have to lower the pitch of the original Majulah Singapura because it was too high for many people to sing. Maybe you already knew if now TIL for you and readers out there.

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    4. BTW, this documentary is very useful in case you haven't watched it yet. There is one fact included that the committee that approved national songs actually hated the first line of Home. So it goes to show that like everything else in Singapore even our national day songs need approval from someone up above.

      https://www.youtube.com/watch?feature=player_embedded&v=6lL-Hp8BiL0#!

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    5. Choaniki, guilty as charged LOL. I cannot honestly remember the last time that I even sang that anthem to be honest. During my JC days (over 25 years ago), I was always on the verge of being LATE (LOL....), and as the bell rang, I would run in so as to avoid getting penalized and marked down on some register. By the time I was in the queue in the quadrangle, I was huffing and puffing and panting, so I did not ever sing the anthem then. Ever since that, I do not ever remember having sung the anthem, not even during NS days, and well, I do not even know what the lyrics mean at all whatsoever.

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  4. I see all the SG50 posts on fb, and I wondered what had happened to the friends I had from before. We used to rant about the government and the country, now it is as if they had been "turned". In "Homeland" the word "turned" refers to the brainwashing of a person. I can accept the nostalgia of people over the memories of the last 50 years --- the landmarks, foods, childhood activities, etc. What I can't accept are the accolades given to the government for their achievements over the last 50 years and thanking LKY for bringing Singapore up to this point in history. The Singapore identity is whatever the government wants it to be.

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    1. ...which is why the PAP are holding the elections very soon after all of these celebrations. Just you wait and see. That's why I feel justified that I left all those years ago.

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    2. They predicted that it would be on September 12, according to yahoo Singapore.

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    3. I predict there will be a recession after the next elections, and then there will be an economic boom again before the elections coming up in a few years. I have noticed that the government likes to take credit for the healthy economy just before elections. Just a prediction.

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    4. Even during recessions, the PAP loves to make claims such as appealing to Singaporeans to rally together for the sake of the country. They basically have "all grounds covered" rhetorically. When times are 'better' in comparison with other places, take credit for it. When times are bad, appeal to people's weaknesses such as their nationalism or their sense of emergency and urgency.

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    5. And the masses fall for it. Tsk, tsk. The masses of highly educated people fall for their cheap tricks hook, line, and "sinkie". I remember in the 80s or early 90s, there was this election. Then in a short time, the Straits Times announced a recession which no one saw coming because just before the elections, everything was prospering. Then slowly during the economy recovered under the "guidance" of the government. By the time the next elections rolled around, the nation was in full recovery. I saw the trick then even though I was much younger and less worldly. Pity people are still so blind.

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    6. The "economy" is always a relatively malleable entity which can be re-defined by a government anytime, especially if the media is not independent. The Chinese government's tendency to revise and over-exaggerate statistics of growth in the last decade or so has been well-noted by Chinese nationals themselves. What more with regards to Singapore's "economy" which is so open to foreigners and at the expense of locals? The stupid ones are strangely those in their 30's, and the really old ones, not those in their 20's. A number of people I know who are in their 20's have expressed their discontent outrightly, but I think that they hardly matter when the majority of voters are all in their 30's and beyond now!

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    7. Honestly, Di, I hate to say it, but many people of my generation--as far as I recall from earlier NUS days--simply refuse to question what they have been brainwashed into believing. "O, the opposition is lousy." Please, you think that the PAP has awesome members? The opposition has not even been allowed a chance, and you attack them simply because of qualifications and appearance or media character assassination? How smart is that? "O, the opposition has no track record!" That is because they were not given a chance to prove anything by you, and plus, the PAP has defaulted on itself to begin with over the years! I gave up explaining because it potentially shortened my life with all that sense of frustration. "O, I can still disagree with whoever I vote for to be in power!" LOL, that was the killer. I said, "You know, the government told you that you can pack your bags and leave if you hate immigrants coming in indiscriminately. So why aren't you leaving?"

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    8. I think that what Stephanie Koh had hit at with her video years back, as much as she was so "in-your-face" with her mannerisms, was this: Singaporeans are more book-smart, but they have not been taught to question what they are taught and told. Note, we are not even talking about disagreeing and then keeping in quiet during classes, and then going back home questioning, because that was what Lee Kuan Yew openly encouraged decades back on Singaporean national TV! At least Stephanie Koh had the guts and the "balls" to say things, whatever her age. As for those of my generation, they are mostly a hopeless lot among those I know.

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    9. It is to be expected that the whole LKY accolades and his entire life contribution will be milked to the max. Afterall, the prewar and baby boomer generation of Singaporeans are still a big mass and an easy target to win over with all that nostalgia and emotional appeal. LKY still looms large in their collective conscience but I really doubt that the younger generation of PAP leaders command the same level of respect and awe. With the average Singaporean of that generation mired in the survival mentality, it is perhaps unrealistic to expect that they will think of wider, bigger, higher level issues such as reducing inequality, equity in education, transparency and accountability. They are more likely to vote for someone based on familiarity and community and municipal level performance (e.g. estate management, town councils, community centre parties etc) rather than the plans and ideals they represent. Simply because they are not at that level to see beyond their survival bread and butter. Thus to be fair, I do think that the ruling party has indeed done very well in reaching out to this group of typical Singaporean mass. Which is why I have quietly decided to move away next year as I rather doubt I have the time or patience. Sure, you can vote against the ruling party but how do you deal with the huge mass of brainwashed uninitiated?

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    10. "Milking all that nostalgia and the accolades"....Shane, you basically hit the nail on its head.

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  5. In my own opinion, I am very connected with the Singapore songs as compared to Malaysia's patriotic song. When I heard all the song above when I participate in NDP 2012 as part of Singapore Soka Association, it really connect with my heart.

    Nobody really force me to sing the song at all. The song may not connect with Singapore if you remove it but what it really connect is your heart and the place that you stay. I really like Dick Lee's song of "Home".

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  6. Hmm I'm not so sure if a song has to have words that are specific to Singapore, for us to relate to it. I'm just floating an idea here but perhaps the very fact that a song has been labelled a national song or a patriotic song could be enough to draw out our patriotic side, irrespective of our nationality.

    I dont know if you've heard of this song, but you probably have. It's an English patriotic song called Jerusalem. I love it so much I actually have it on my playlist haha.

    And did those feet in ancient time
    Walk upon England's mountains green?
    And was the holy Lamb of God
    On England's pleasant pastures seen?

    And did the Countenance Divine
    Shine forth upon our clouded hills?
    And was Jerusalem builded here
    Among these dark Satanic Mills?

    Bring me my bow of burning gold!
    Bring me my arrows of desire!
    Bring me my spear! O clouds, unfold!
    Bring me my chariot of fire!

    I will not cease from mental fight,
    Nor shall my sword sleep in my hand,
    Till we have built Jerusalem
    In England's green and pleasant land

    You could in fact replace England with any other country. America is not even mentioned once in the star spangled banner. So perhaps most patriotic songs have more in common than we think.

    For the record Home was the only song I liked. The rest were meh.

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  7. Hi Limpeh. This hilarious parody of the Home song is spot on the things mentioned in your blog
    https://www.youtube.com/watch?v=W6ELfBoUWMM

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  8. Hi Alex, ok just back from Sydney and managed to escape all the SG50 brouhaha. You know, I never really looked at Count on me Sg, We are Singapore and all those 80's NDP songs that way. I personally am not too fond of "Home" as I felt that the lyrics were rather generic feel good - both the English and Chinese versions. Somehow, I never bothered to examine Count on me Sg and We are Sg lyrics. Yikes, you hit them right.

    Yet I won't agree to getting cynical about it. Human understanding of things is more than just logos. Pathos is a big component, so I think what made those songs so feel good and touchy feely is how they have been ingrained in national conscience for so long that people associate them with celebration and national pride. It is an instinctive reaction rather than cold logical study of the content. The pathos "meaning" they evoke in the emotions will be one of homecoming, togetherness and collective consciousness of Singapore which is independent of the lyrics. As long as things are kept simple, imagery is packed full of merlions and orchids and blasted to the max during national days, the songs have done their jobs. Thus, it is totally not surprising that Amos' latest rant on them got a huge thumbs down and lots of hate messages - people perceive it as an attack on their social identity and thus the reaction is totally primal, reactive and illogical.

    Based on the law of averages and normal distribution, the bulk of the populace (Singapore or elsewhere) will be likely the average Joes and Janes who will not be expected to think so in depth and go into deep logos. Do you think the average Singaporean voter will bother with national and civic society issues such as justice, fair play, reducing inequality to improve equity of opportunities? I seriously doubt so. The average aunties and uncles will be more concerned that housing, rubbish gets cleared and transport/food costs be kept low, jobs are available and they can collect all sorts of freebies and rebates during SG50 celebrations. They will be assessing electoral candidates based on their local municipal performance (e.g. block parties, community centre performance etc) rather than hold them up to national level issues and accountability. For this reason, I very much doubt that having a nice representative song with lyrics full of meaning will appeal much to them.

    Anyway, if you are still in the mood for listening to Singapore Chinese folk tunes (新傜), here is one song which I felt is a superb representation of what is quintessentially Singapore. It probably will be lost on the Gen Ys and Zs but for those like you and me who grew up in the 80's, the lyrics will strike a chord. Wouldn't this be the sort of song that is full of meaning that will describe Singapore so well? Ironically, the song got banned from being played by the govt for having too much dialect in it. But I love it. Just the title alone - 麻雀衔竹枝 - is a very old Cantonese metaphor of building your home, one stick at a time like the pioneers of old.

    https://www.youtube.com/watch?v=Lba3rBoDr4w

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    1. Well perhaps when they first started this process, I was guessing someone said, "keep the lyrics simple because we want all Singaporeans to be able to sing along, we don't want older uncles and aunties to be unable to pronounce the long and difficult words." Back in the 80s, the standard of English wasn't great then... But surely we have moved on, it's 2015 ?

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  9. I wonder if the songs are meant to transcend time. Some names may have disappeared or changed. This could be why they didn't name drop. Or perhaps they prefer name dropping to be left to the more creativity people who want to have fun with it. We could add in food names, Merlion, etc. Usually I find the higher-ups are pretty much conservative, so I'm not surprised they didn't add in more than the word 'Singapore' to identify with the nation.

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